[Anime is Culture] Get in the Robot, Shinji: “Evangelion” and Post-Bubble Japan

The future is grim.  You did everything your parents told you to do to succeed.  You studied hard. You passed your exams. You graduated and applied for a job at a company.  Surely, there would be a job waiting for you.  Just like it had been for your father.

Instead, everything your parents told you was a lie.  Companies are no longer hiring younger workers en masse, preferring to hold onto their older employees to not break their promises of lifetime employment to them.  Only the top 10 percent of graduates are even considered now, with those missing that cut falling by the wayside.  What’s even scarier is that the competition to enter the workforce is nothing like what your parents faced.  Hyper-confident and hyper-capable women are now able to enter the running, and the companies are scooping them up in droves.

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Every year, thousands of students take college entrance exams trying to make it into the top universities.  Many of these students will not make it. (image via japantimes.co.jp)

Welcome to the Post-Bubble Era of Japan.  As you may recall from my last Anime is Culture article, Japan started making huge concentrated efforts to rebuild their broken country after World War II.  With the rise of democracy and assistance from the American government (as shady as it was, it did help their recovery), Japan rose from the ashes like a phoenix.

With Article 9 in place, the Japanese were prevented from funding a full standing military.  Instead, they focused on promoting their peace policies by developing technology that could be used to improve the lives of people around the world.  In doing so, during the 1970’s and ’80’s, Japan became an economic powerhouse.  Companies like Toyota and Sony were worldwide names that put out products sought by millions around the world.  This would be Japan’s economic bubble.

Such success led to the prosperity of the Japanese people.  During this time, the vast majority of Japanese considered themselves middle-class on the socioeconomic scale.  Men would go to school and then apply for company jobs.  After graduation, these companies would pick them up, and their careers would be set.  Everyone was able to earn a living wage and live relatively comfortable lives.

However, this would not last.  Around 1990, the economic bubble burst, causing thousands of companies to lose money and default on loans.  This led to massive unemployment, and a huge economic crisis fell upon the people.  The generation of young men and women that came of age during this time were promised the same opportunities that their parents had enjoyed, but the bursting of the bubble effectively shut them out.  Instead of accessible employment, there was now a small window where only the elite could enter through.

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If you can’t make it into a steady job, you end up working multiple part time jobs to make ends meet.
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These office workers are the ones who made it.  They had to fight and struggle VERY hard to get to where they are now. (image via shutterstock.com)

This grim and foreboding atmosphere was what influenced the tone and stories of anime during the ’90s.  One of the greatest examples of a post-bubble series is the highly influential anime Neon Genesis Evangelion.  In the series, the world has been destroyed by a cataclysmic event known as the Third Impact.  As a result, more than 50 percent of the human population was wiped out, and those who are left struggle to survive in a world where the sea is dyed red like blood.

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One of anime’s cult classics and the series that defined a generation.

The main character, Shinji Ikari, is a young adolescent man that is forced by his father to fight in a giant robot against alien lifeforms known as “Angels.”  However, this isn’t the only struggle he faces.  He also struggles to come to terms with the new social norms he’s entering into.

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Shinji is the representation of the Japanese post-bubble male.  He doesn’t want to pilot and fight in the EVA, but he is forced to do it.

He is forced to do the dirty work of NERV headquarters when fighting the Angels.  When he’s not fighting, he’s under rigorous testing and examination.  Not only is he constantly bombarded by work like this, he is also surrounded by capable women that outshine him.  Rei Ayanami, the First Child, is a model soldier, following her orders without dissent or complaint, almost like a machine.  Asuka Langley Soryu, the Second Child, is a German-born pilot that demonstrates superiority in everything she does.

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Rei (White) and Asuka (Red) represent the hyper competent women that are entering the workforce and realms that were traditionally reserved for men.
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Shinji is constantly overwhelmed by the pressure of the expectation put on him and often retreats into himself.

This is representative of the the world seen by the Post-Bubble Generation.  Shinji is the post-bubble male who has to struggle to survive in the unforgiving world of NERV, which is representative of the Japanese company.  He managed to get in, but only because his father is the head of NERV.  However, his performance as a pilot is an utter disappointment  compared to the other more capable women, and it shows in his father’s favor for Rei.  This relationship he has with the other pilots shows how the post-bubble male viewed his job prospects.  If he was lucky enough to get a job, he still would never be able to compete with the influx of women into the workforce.

This mindset lead to many men losing confidence in themselves.  Just like Shinji, they viewed themselves as weak and unable to do anything by themselves.  They want to rely on the help of their parents, who know that they are struggling but can’t really help.  This leads into Shinji’s struggle with the adults in his life.  Much like his strained relationship with his father, Gendo, the post-bubble male wanted desperately to gain the recognition and acceptance of the older generation, but they were left to fend for themselves instead.  The companies would only accept them into the fold if they found a use for them, just like how Gendo did with Shinji.   The women who entered the workforce ahead of the post-bubble men could now exert their power over these young males, and the shift in gender-power dynamics was incredibly daunting to them.

On one hand, you have Ritsuko, NERV’s chief scientist and the one in charge of monitoring the usefulness of the EVA pilots.  She is cold, calculating, and regards Shinji not as a person, but more of a lab rat or tool to further her own research and goals.  On the other hand, there’s Misato, Shinji’s direct superior and caretaker.  She pushes herself onto him, making him roommate with her.  While she does it in good nature, Misato lords her femininity over Shinji as she tries to mold him into what she believes is a better man.

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Misato is a woman who isn’t afraid to flaunt her femininity.
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Ritsuko is job oriented and sees others as tools to further her own research and goals.

So what do you do when your world view and job prospects mirror the apocalyptic world of Evangelion?  How do you survive in the world when you can’t get a job because of the rise of women and the highly selective hiring process?  We’ll discuss this in my next “Anime is Culture” post, “Hide to Survive: Otaku, NEET, and Hikikomori.”

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Welcom to the NHK was a series that really captured the thoughts and mindsets of NEET and Hikikomori.

Pacific Pac-Man

 

Just a short walk from the famous Ala Moana Shopping Center, customers can find a quaint little restaurant and wine bar named Bread and Butter.  However, there is something unusual about this small dining spot.  Outside of the shop, a large statue of Pac-Man stands, welcoming customers in.  Neon lights fashioned into the shape of the classic Pac-Man ghosts shine through the windows of the restaurant, catching the eyes of many a passerby.  Welcome to the Pac-Store Hawaii!

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A few weeks back, I had the fortune to attend the press event and grand opening for the cafe.  I was there to take pictures and assist Boss Yadao with reporting on the cafe here while he writes up an article for the local paper.  (Boss Yadao’s note: You can find that article right here.) The event was great, and I thoroughly enjoyed myself.  We got in early as press, and managed to get some good pictures of everything the place had to offer.  However, the venue quickly filled up once it was opened up to the public, with over a hundred people coming to enjoy the cafe and share their love for Pac-Man.

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Pac-Store Hawaii is a Japanese pop-up cafe, made through the collaboration of Bandai Namco, and Diamond Dining International Corporation.  It is the first of its kind in America.  These types of collaboration cafes are something that are unique to the Japanese anime, manga, and video game industries.  Perhaps some of you readers have heard of the character or series-themed cafes one can find in Japan with collaborations with series like Fate/Grand Order, Re:Zero, or studios like Studio Ghibli.

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Jason’s note: GAH IT’S A PICTURE OF ME *runs off and hides*

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At these cafes, customers can enjoy an environment filled with themed decorations and furniture featuring their favorite characters in the current collaboration.  In the Pac-Store, the tables are decorated with adorable pictures of different Pac-Man characters and mascots.  Hanging on the walls, Hawaii-themed artwork can be found, featuring the characters enjoying local activities like hula dancing or surfing.   Fittingly, the store has its own Pac-Man game cabinet, where customers can play and vie for a spot on the high-score board.

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The cabinet isn’t limited to just Pac-Man either!  I absolutely enjoy playing Galaga.

However, the main event at any cafe is definitely the food, and the food one can find there is definitely a sight to see.  This cafe serves up some incredibly cute food, all in the form of Pac-Man and his buddies.  From Pac-Man shaped pancakes to the Ghost-shaped Red Velvet cake, there are so many different choices, and they’re all so pleasing to the eye that you just want to buy them all, just to take pictures of them.  Lucky for me, they set out the entire menu at the press event, so I got to take pictures of all of these delicious looking novelties.

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Speaking of novelties, there are also special edition merchandise that can only be found at this specific cafe.  This is one of the other draws of these types of cafes, as some of the merchandise they sell is limited to that one specific spot, and it’s only available for a very limited time.  The Pac-Store sells a range of different items, from T-shirts, to tote bags, hats, and even jewelry.

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Note: You can’t actually peel these giant “stickers” off the tables. Believe us, we’ve tried.

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Aside from all of the things to see and eat at the press event, the boss and I also got a chance to hold an interview with the masterminds behind this cafe.  Hide Sakurai, the President and CEO of Diamond Dining International Corporation, met with Kai Tanaka of Bandai Namco about a year ago with the idea of opening up a pop-up cafe using his Hawaii location, Bread and Butter.  We asked him why did he choose Hawaii when his company has other locations in other parts of the world that have larger populations and influxes of tourists. In other words, please support this pop-up endeavor as it may lead to other pop ups of Bandai Namco series/franchises in the future (*cough* Tales series and Gundam please*cough*)

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Jason’s note: GAH IT’S ME AGAIN *runs and hides again*
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Kai Tanaka, executive officer of Bandai Namco’s Life Entertainment Branch, left, and Hide Sakurai, president and CEO of Diamond Dining International Corporation.

Anyways, I’m very sorry this article took so long to put out.  I’ve been swamped with homework and projects as the end of the semester draws near.  I’ll be pushing to get at least two more articles of “Anime is Culture” before the semester ends and my stint as an intern comes to a close.  Those articles will be examining the popular anime of recent years like Attack on Titan and Re:Zero.  Look forward to it!