Just a short walk from the famous Ala Moana Shopping Center, customers can find a quaint little restaurant and wine bar named Bread and Butter. However, there is something unusual about this small dining spot. Outside of the shop, a large statue of Pac-Man stands, welcoming customers in. Neon lights fashioned into the shape of the classic Pac-Man ghosts shine through the windows of the restaurant, catching the eyes of many a passerby. Welcome to the Pac-Store Hawaii!
A few weeks back, I had the fortune to attend the press event and grand opening for the cafe. I was there to take pictures and assist Boss Yadao with reporting on the cafe here while he writes up an article for the local paper. (Boss Yadao’s note: You can find that article right here.) The event was great, and I thoroughly enjoyed myself. We got in early as press, and managed to get some good pictures of everything the place had to offer. However, the venue quickly filled up once it was opened up to the public, with over a hundred people coming to enjoy the cafe and share their love for Pac-Man.
Pac-Store Hawaii is a Japanese pop-up cafe, made through the collaboration of Bandai Namco, and Diamond Dining International Corporation. It is the first of its kind in America. These types of collaboration cafes are something that are unique to the Japanese anime, manga, and video game industries. Perhaps some of you readers have heard of the character or series-themed cafes one can find in Japan with collaborations with series like Fate/Grand Order, Re:Zero, or studios like Studio Ghibli.
At these cafes, customers can enjoy an environment filled with themed decorations and furniture featuring their favorite characters in the current collaboration. In the Pac-Store, the tables are decorated with adorable pictures of different Pac-Man characters and mascots. Hanging on the walls, Hawaii-themed artwork can be found, featuring the characters enjoying local activities like hula dancing or surfing. Fittingly, the store has its own Pac-Man game cabinet, where customers can play and vie for a spot on the high-score board.
However, the main event at any cafe is definitely the food, and the food one can find there is definitely a sight to see. This cafe serves up some incredibly cute food, all in the form of Pac-Man and his buddies. From Pac-Man shaped pancakes to the Ghost-shaped Red Velvet cake, there are so many different choices, and they’re all so pleasing to the eye that you just want to buy them all, just to take pictures of them. Lucky for me, they set out the entire menu at the press event, so I got to take pictures of all of these delicious looking novelties.
Speaking of novelties, there are also special edition merchandise that can only be found at this specific cafe. This is one of the other draws of these types of cafes, as some of the merchandise they sell is limited to that one specific spot, and it’s only available for a very limited time. The Pac-Store sells a range of different items, from T-shirts, to tote bags, hats, and even jewelry.
Aside from all of the things to see and eat at the press event, the boss and I also got a chance to hold an interview with the masterminds behind this cafe. Hide Sakurai, the President and CEO of Diamond Dining International Corporation, met with Kai Tanaka of Bandai Namco about a year ago with the idea of opening up a pop-up cafe using his Hawaii location, Bread and Butter. We asked him why did he choose Hawaii when his company has other locations in other parts of the world that have larger populations and influxes of tourists. In other words, please support this pop-up endeavor as it may lead to other pop ups of Bandai Namco series/franchises in the future (*cough* Tales series and Gundam please*cough*)
Anyways, I’m very sorry this article took so long to put out. I’ve been swamped with homework and projects as the end of the semester draws near. I’ll be pushing to get at least two more articles of “Anime is Culture” before the semester ends and my stint as an intern comes to a close. Those articles will be examining the popular anime of recent years like Attack on Titan and Re:Zero. Look forward to it!